Autism Friendly Shopping Initiative

Rocky included in initial roll-out

Autism Friendly Shopping Initiative

Coles Rockhampton South is introducing an autism-friendly shopping experience.

Known as Quiet Hour, the initiative aims to prevent sensory overload. Lights will be dimmed by 50% and noise and distractions kept to a minimum.

Developed in response to customer feedback, Quiet Hour intends to create a judgement-free space for people on the spectrum and parents of autistic children.

Coles South Rockhampton is one of twelve Queensland stores to implement the initiative. Quiet Hour will operate 10:30-11:30am each Tuesday.